Volunteer’s Subway Backpack Ride Helps New York City Shelter Dog Find a Home

A New York City volunteer carried a single shelter dog in a backpack on a recent afternoon subway ride; the five-hour outing and the dog’s visible, upbeat presence helped lead to her adoption.

White dog with brown spots peeking out of a backpack labeled 'adopt me' on a New York City subway platform

On a recent afternoon in New York City, volunteer Bryan Reisberg carried one shelter dog across town in a backpack marked “adopt me,” and the dog — a white dog with brown spots named Bertha — was adopted only days later. .

The outing, which lasted about five hours, was part of a visibility effort in partnership with Animal Care Centers of NYC to showcase shelter dogs in everyday settings and increase their chances of finding homes. Visibility initiatives like these are widely believed to increase adoption interest by providing dogs with more exposure and interaction opportunities with potential adopters, although precise impacts can vary by shelter and program. What impact do visibility initiatives like subway rides have on shelter dog adop.

Reisberg took Bertha on a subway and city walk while she peeked out of a backpack that reads “adopt me,” a simple, mobile introduction that translated into interest from potential adopters. Bertha had been found on the streets in October and was taken into the care of Animal Care Centers of NYC before the subway ride. The organization actively supports its efforts through monetary donations and community engagement, which are critical for operations and upgrades. How can local communities support their animal shelters beyond volunteering?

The behavior and personality captured during the outing were shared online and in person; video of similar rides is available on social platforms, including a short clip documenting the practice on YouTube. Those public moments give shelter dogs a chance to be seen beyond kennel walls and to meet people in neutral, everyday environments. However, urban animal shelters often face challenges such as chronic overcrowding, driven by the high rates of pet surrenders linked to economic hardship, making these efforts even more vital. What are common challenges faced by animal shelters in urban areas like New York.

Animal Care Centers of NYC provided care for Bertha after she was found and supplied the shelter-dog placement that allowed Reisberg to feature her on the outing. The partnership between the volunteer and the municipal shelter aims to present dogs in a way that highlights calm, sociable behavior and helps match them with suitable adopters.

Bertha’s energy on the ride — described by observers as joyful — translated into an adoption only days after the subway trip. The dog’s public outing, coupled with the visible “adopt me” message on the backpack, connected her with a new home outside the shelter system. Advocates believe that such visibility strategies also help alleviate the strife caused by shelter overcrowding.

Reisberg has used a similar approach with other shelter dogs, bringing them on city walks and subway rides to document how they behave around people and in public spaces. By increasing their visibility, these initiatives not only spotlight individual animals like Bertha but also encourage community members to consider adopting shelter pets, thereby supporting their local shelters.

For Bertha, the sequence was straightforward: found on the streets in October, cared for by Animal Care Centers of NYC, featured on a recent afternoon outing in a backpack that reads “adopt me,” and adopted shortly thereafter. The episode illustrates the practical impact a single volunteer and a visible, mobile approach can have on an individual dog’s prospects.

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