Seguin couple launches K91’s to boost dog adoptions in Frisco

In Frisco, Texas, Dallas Stars forward Tyler Seguin and his wife Kate have launched K91’s, an initiative that will cover the adoption fee for one dog from Operation Kindness for every Dallas Stars home win, starting with the game on November 28.

Why this matters

Removing adoption fees can be a decisive factor for many families considering a new pet. For someone weighing monthly budgets or the one-time expenses that come with a new dog, a waived fee can make the difference between waiting and welcoming a companion into the home.

By tying the incentive to the team’s home performance, K91’s creates recurring, game-linked opportunities for shelter dogs to find families. The campaign also leverages the public profile of a professional athlete to shine a light on animals that might otherwise be overlooked.

How K91’s will work

According to the announcement, K91’s will pay the adoption fee for one adoptable dog from Operation Kindness following each Dallas Stars home victory beginning Nov. 28. The initiative is a partnership with the Dallas Stars Foundation and focuses on moving individual animals from shelter care into permanent homes.

Tyler Seguin described the motivation behind the program simply: “Kate and I are excited to channel our passion for animal welfare by launching K91’s,” he said, emphasizing the couple’s commitment to helping animals in need. The program pairs the visibility of professional sports with practical support for shelter pets in the North Texas area.

What fans and potential adopters can expect

Fans attending home games may notice K91’s promoted on the scoreboard and during in-arena segments. Supporters can also follow updates through the Dallas Stars Foundation and Operation Kindness’ channels, where the eligible dog will be highlighted after a qualifying win.

Calendars tied to the effort will be available beginning Friday, Dec. 5, giving another way for supporters to engage with the cause and raise awareness for shelter animals. These calendars are intended to increase visibility and help build momentum around the adoptions tied to each home victory.

Practical details for adopters

While the adoption fee will be covered for the selected dog, prospective adopters should remember that adopting a pet involves more than the upfront cost. New owners should budget for vaccinations, spay/neuter if not already completed, microchipping, routine vet exams, food, and training.

Operation Kindness typically screens applicants with meet-and-greets and interviews to ensure a good fit between a dog and a household. K91’s will not change those important steps: the fee waiver removes a financial barrier but not the careful process that increases the chance of a successful, lasting match.

For families considering adoption, practical tips include bringing the whole household to a meeting, asking the shelter about the dog’s energy level and history, and planning a gradual introduction if other pets are in the home. Preparing a home with basic supplies — collar, leash, crate, food, and a quiet area — can smooth the transition.

Why partnerships like this help

Operation Kindness is one of North Texas’ leading no-kill animal shelters, providing care and adoption services for homeless animals. Partnering with the Dallas Stars Foundation and a prominent player gives the shelter a valuable platform to showcase adoptable dogs to a larger community.

The one-dog-per-win structure creates repeated, measurable chances for placement. Over the course of a season, several home wins can translate to multiple dogs finding permanent homes — and to more people becoming aware of the shelter’s broader work.

Common misconceptions addressed

Some may assume that a waived adoption fee means the dog is being given away without consideration. That is not the case here. The fee waiver simply lowers a financial hurdle; the shelter’s screening, counseling, and follow-up remain in place to promote lasting adoptions.

Another misconception is that only young or healthy dogs benefit. In fact, many adopters are drawn to seniors or special-needs animals when the initial cost is lowered, and those dogs often make devoted companions in return.

How to follow and support K91’s

Supporters interested in tracking the program should follow the Dallas Stars organization and Operation Kindness for official announcements, and check the team’s website for details on the selected dog after each qualifying home win.

Attending a home game, sharing posts on social media, or purchasing one of the campaign calendars are all practical ways to help. Even spreading the word to friends thinking about adoption can increase the chances that a highlighted dog finds a loving home.

Community and timing

K91’s begins with the home game on Nov. 28, with associated calendars available Dec. 5. That schedule gives local adopters and fans clear dates to watch for opportunities and materials tied to the campaign.

The Seguins framed the program as a way to merge their personal interest in animal welfare with the energy of the hockey season. For every Stars victory at home, a shelter dog will get a better chance at a permanent family — and a community will get to celebrate a win that extends beyond the rink.

Source

Original reporting: view the original article.

For the official announcement from the team, see the NHL.com report. To follow community work by the foundation partnering on the effort, visit the Dallas Stars Foundation page, and for broader context on pet-focused grant programs and initiatives see the BISSELL Pet Foundation Partners for Pets page.