Plentum Inc. will launch Advanced K9 Microbiome Care in New York on Aug. 19, 2025.

The pet wellness brand says the all‑in‑one supplement follows a science‑first approach intended to improve canine health and longevity, coupling a marketing push that includes a national television birthday campaign with donations to animal shelters and rescue organizations.

Plentum Inc., described in company materials as a pet wellness brand, is positioning Advanced K9 Microbiome Care as a flagship product for dogs. The company highlights a formulation it calls “first‑of‑its‑kind” and promotes an oral‑health component it says can disrupt oral biofilms by an average of 98%.

In its public messaging, Plentum Inc. links the product launch to broader community efforts. The company says it will run a “heartfelt national television birthday campaign celebrating the special bond and more joyful years with our dogs” while making donations that support animal shelters and rescue organizations across the country.

Plentum Inc. also framed the launch with a simple company line: “At Plentum, we believe every dog deserves not just more years, but better years.” The statement appears in the company announcement accompanying the product rollout.

Visuals shared by the company include an English cocker spaniel eating food mixed with Advanced K9 Microbiome Care, shown as an example of the supplement being added to a dog’s daily feeding routine.

The launch has been covered in business and pet‑industry outlets; an announcement on Yahoo Finance details the New York debut, and pet‑industry coverage such as PetAge has outlined the product positioning and marketing campaign.

Company materials emphasize a research orientation for the supplement and tie the product narrative to improved longevity and quality of life for dogs, though the launch messaging centers on the product’s oral‑health claim and the brand’s community activities rather than clinical data releases.

The rollout in New York marks the public debut of Advanced K9 Microbiome Care; Plentum Inc. has paired promotional storytelling with charitable commitments aimed at shelters and rescues as part of the launch effort.

Where the product goes from its New York introduction will depend on Plentum’s broader commercial plans and the public response to its claims and campaign. The company has made disrupting oral biofilms a focal point of the messaging, while also tying the launch to a national television spot and philanthropic support for animal welfare groups.

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