Natalia Shahmetova built Woofz, a dog‑training app under the banner Woofz by nove8, which has scaled to more than 22 million downloads worldwide and reached $20 million in annual revenue. Meet Natalia Shahmetova, a notable presence in the consumer pet‑tech space as it marks its sixth anniversary. The milestone combines user numbers and revenue that many small digital products never achieve, and has been presented by Shahmetova as the tangible outcome of her product work. Alongside these statistics, the app utilizes current trends in mobile pet care by integrating AI-driven behavior analysis and personalized training plans, appealing to the tech-savvy pet owner.

Shahmetova, listed in company materials as the founder of Woofz by nove8, has described her satisfaction with the product’s reach in simple terms: “I created a product that is helping millions of others do the same,” she said. That remark has been used to frame the app’s role in supporting everyday dog owners. For those seeking reputable training resources, sites like Best Free Dog Training Resources provide structured programs and guidance on locating certified instructors, further emphasizing the importance of credible training support for users.

Before leading Woofz, Shahmetova worked at Gismart, an app developer cited in her profile. Profiles of her career note that experience as part of the background to her work building a consumer app focused on training and owner education; a feature profile on Techround explores aspects of her role and the product. Shahmetova’s personal anecdotes bridge her professional insights with real-life scenarios, exemplified by her humorous comments about her own dog: “my dog was so cute, but literally ate all my socks and even my underwear,” an observation that underlines the practical, everyday problems Woofz aims to help owners manage.

Woofz sits alongside other digital tools and guides aimed at dog owners; observers and service‑oriented sites describe common app features such as structured lessons and progress tracking that appeal to people training dogs at home. Successful dog training apps, including Woofz, typically share features like structured training logs with performance metrics and interactive elements that engage users actively. For context on how such features are used by owners and trainers, work such as analysis on DogBase examines data‑driven approaches to improving training outcomes.

The sixth‑anniversary timing has been treated as a moment to reflect on scale rather than to announce new outside investment or major strategic pivots. Shahmetova’s public comment framed the achievement as product success and an outcome for users, not as a fundraising milestone. Moreover, emerging technologies like telehealth features linked to smart collars and GPS trackers are becoming more prevalent, highlighting the trend of apps evolving to meet pet owners’ needs. Building a Pet Care App in 2025 outlines trends in mobile app development for pet care and training.

Company materials and profiles present Woofz as a product serving a global audience. The combination of large user counts and multimillion‑dollar revenue places the app among a smaller group of consumer apps that sustain operations through direct product engagement. As Shahmetova narrates Woofz’s progress, she seamlessly links product detail with everyday owner experience—an approach that has resonated widely, garnering attention in interviews and media coverage.

The company’s sixth anniversary and the numbers cited by Shahmetova form the current public frame for Woofz. For readers looking at the wider market for pet‑focused apps, commentary and guides on building pet‑care products outline trends in training content and user engagement models that shape the environment in which Woofz operates. As the app continues to innovate and grow, it exemplifies the changing landscape of pet care technology that reinforces the necessity of effective, user-friendly training tools.

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