Actor Chuck Norris and his wife Pets, the Texas pet‑nutrition brand founded by actor Chuck Norris and his wife Gena Norris, has launched Power Foods Complete, a premium air‑dried dog food the company says is designed to promote optimal canine health.

The product was unveiled in company materials and on the brand’s product pages this month, with additional reporting and notices published through industry outlets such as Petfoodindustry. Company statements describe Power Foods Complete as an air‑dried formula inspired by the natural, ancestral diets of wild canines and built around protein‑rich beef muscle and organ meats, combined with vegetables that the company says support gut health and overall well‑being.

Lone Wolf Ranch framed the new offering as reflecting the founders’ longstanding approach to feeding their own dogs on whole ingredients rather than highly processed alternatives. The announcement singles out air‑drying as the preparation method and lists ranch‑raised beef and organ meats among the principal components. Packaging and marketing materials emphasize a connection to ranch‑raised ingredients and a low‑processing approach.

The launch comes amid an expansion of premium and ingredient‑focused products in the pet food market. Premium pet food market has experienced robust growth in recent years, driven by rising pet ownership, humanization of pets, and increased consumer focus on health, nutrition, and high‑quality ingredients like novel proteins, probiotics, and grain‑free options. Lone Wolf Ranch positions Power Foods Complete as an entry for owners seeking a concentrated, ingredient‑driven alternative to mass‑market kibbles.

In company statements accompanying the launch, Lone Wolf Ranch identified Texas as the ranch’s location and credited Chuck and Gena Norris as the brand’s founders. The announcement emphasized the company’s sourcing and formulation choices—ranch‑raised beef, organ meats and a selection of vegetables—while noting air‑drying as the distinguishing processing method. The company framed the formula as its premium product aimed at owners who want a high‑protein, minimally processed diet option for their dogs.

Consumer interest in ingredient transparency and natural formulations has factored into the product’s positioning. Industry analysis notes that natural ingredients are a top priority for many buyers: 59% of U.S. pet owners (dog and/or cat owners) look for natural ingredients as the top feature when selecting pet food, according to a Wellness Pet Parent Survey cited in industry reporting. Lone Wolf Ranch’s materials lean into that preference by highlighting whole‑food components and an ingredient‑forward label.

Beyond the ingredient list, the company pointed customers to additional product and formulation detail on its website and through industry notices. Petfoodindustry covered the brand introduction and linked to the company’s product pages; the launch materials and product pages include ingredient listings and marketing copy describing the company’s rationale for air‑drying and the role of beef and organs in the recipe.

Market observers tracking premium pet nutrition noted that brands increasingly use alternative processing methods such as air‑drying to differentiate products and appeal to buyers seeking perceived fresher, less processed options. Lone Wolf Ranch’s announcement situates Power Foods Complete within that broader trend while emphasizing the founders’ personal connection to the brand’s approach.

For pet owners weighing options, industry guidance underscores the importance of selecting complete and balanced commercial foods that meet recognized standards. Pet owners can ensure optimal dog nutrition by selecting complete and balanced commercial foods meeting AAFCO standards, prioritizing high‑quality proteins, healthy fats, carbohydrates, fiber, vitamins, and minerals tailored to their dog’s life stage and health needs.

Where it stands now: Lone Wolf Ranch has introduced Power Foods Complete through its product materials and public announcements. Further details, including full ingredient lists and product pages, are available through the company’s website and the industry press coverage linked in the launch notices.

Source

Original reporting: view the original article.