Kim Greene started breeding protection dogs after getting pregnant with twins and built Svalinn Dogs into a niche business that places about 20 animals a year, selling them for $175,000 each. Coverage from Forbes has highlighted this story.

Greene founded the company in 2005 in Nairobi, Kenya, and later moved operations west, bringing the business to the United States with an American launch in 2013. The company breeds and trains protection dogs in-house and places trained animals with families after completion of their program.

https://x.com/BusinessInsider/status/1994404162713325962. Reporting by Entrepreneur offers additional detail on this case.

Greene has described the venture as aimed at creating security for families. “Svalinn is all about helping moms and children feel secure, and I felt we were able to really embody that once I was running things on my own,” she said, speaking in her role as founder of Svalinn Dogs.

The company’s timeline is drawn in stages: a business launch in 2005 was followed by Greene moving the company to the United States in 2013, with operations based in Jackson Hole briefly before relocating to Livingston, Montana in 2016. Svalinn reached profitability, and Greene’s personal life shifted with a divorce, according to the chronology of the enterprise.

Operating with a compact team, the business involves people working on breeding, training and placement. The dogs are described in company materials as protection animals that are also family companions; once trained, they are placed with buyers and families to live and work in homes. As covered by Moderndogmagazine, readers can explore more context around the event.

Greene has reflected on the market and competition. “I thought I could outlast the competition,” she said, noting that the company’s approach and pricing evolved as the dogs and their reputation were established. She has also said the market was ultimately willing to pay for the dogs’ value: “Once our dogs were established, the market was willing to pay what they were truly worth — though even now I’m not sure we charge enough.”

Svalinn’s model—keeping breeding and training under one roof—sets it apart from many protection-dog firms that separate those functions. That distinctive structure, and the high-end positioning of the dogs, has attracted broader attention in coverage of the luxury protection dog market and of entrepreneurs relocating niche operations to rural parts of the United States; readers can find further context in reporting such as Forbes and Entrepreneur.

Greene’s decision to start the business followed personal concerns about security that arose while living in Kenya and after becoming pregnant. Over time the company transitioned geographically and commercially, moving from its Kenya base to U.S. operations and focusing on placing a steady number of trained dogs each year.

The company’s stated annual placement rate—about 20 dogs a year—anchors Svalinn as a small, specialized provider rather than a high-volume breeder. That scale has been part of the company’s identity as it moved from founding to profitability and then through personal and business changes for its founder.

As of the U.S. launch and subsequent years, Svalinn operates with a defined team and a deliberate placement model, emphasizing individualized training and in-house breeding. Greene has framed the work as both practical and relational for clients seeking protection while living with their dogs as family companions.

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