Fi launched the Fi Series 3 Plus collar on Monday, a smart pet device that allows dog owners to monitor their pet’s movements, health and habits from an Apple Watch.

The collar is built to detect discrete behaviors — barking, licking, scratching, eating and drinking — and to present those patterns to owners through the company’s monitoring systems. Fi, the smart pet tech company behind the product, pitches the device as a way to surface changes in a dog’s daily routine that could matter to care decisions and monitoring. Smart collars, like this one, can continuously track activity, sleep, location, and even vital signs, giving owners and veterinarians objective data on a pet’s health and daily behavior. What are the benefits of using smart collars for monitoring pet health and behavior?

On the hardware side, the Series 3 Plus carries a white line along its middle that doubles as a light to keep dogs visible at night, the company said. The unit also holds a fully waterproof IP68 rating and was tested in up to 50 meters of salt water, according to the product notes.

Fi described the collar’s behavior-capture capability in measured terms. “The Series 3 Plus can capture ‘meaningful changes in a dog’s behavior’ with 80 percent accuracy,” the company said. This technology enables early detection of health changes, such as alterations in sleep or mobility, that might require veterinary attention.

The device’s sensors are tuned to translate routine actions into discrete signals owners can review, such as increased scratching or changes in drinking. Fi markets that information as part of an overall picture of a dog’s daily health and habits. The pet tech market has expanded rapidly in recent years, with various analyses projecting multi-billion-dollar global revenues by the mid-2020s, driven by rising pet ownership and increased spending on pets.

The Series 3 Plus launch arrives amid broader interest in pet wearables and health monitoring, a trend tracked by market analysts and industry observers. What percentage of pet owners use technology to track their pets’ health and activity? Survey data indicate that about 10–12% of pet owners currently use a technology device to monitor their pet’s health and activity, which reflects a growing trend among pet owners seeking continuous data on their animals’ well-being.

Fi is listed in company materials as the manufacturer of the Series 3 Plus and the steward of the product’s data and interfaces. The firm’s announcements and product imagery include the collar’s night-visibility light and the IP68 waterproof claim as prominent features.

Owners interested in the device can find write-ups and hands-on descriptions at tech outlets and trade press that covered the launch; a detailed overview of the Series 3 Plus’ features is available at 9To5Google.

The company framed the new collar as an evolution of its wearable approach for dogs, emphasizing continuous monitoring rather than episodic checks. Fi said the Series 3 Plus is intended to help owners spot subtle shifts in routine — changes that, the company argues, can be meaningful for veterinary follow-up or closer observation at home. This aligns with the market’s overall trajectory towards devices that facilitate preventive care.

Fi’s rollout includes product photography that highlights the collar’s slim profile and night-light element, and marketing materials emphasize the device’s suitability for 24/7 wear. The firm positioned the product as part of an integrated owner experience that surfaces behavioral data on familiar devices such as the Apple Watch.

The Series 3 Plus release adds to a catalogue of pet wearables seeking to bring continuous behavioral data into everyday pet care, a direction industry analysts say is expanding across the consumer market.

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Original reporting: view the original article.