Fi announced the Fi Series 3+ on June 02, 2025 in New York, billing it as the world’s first AI-powered dog collar designed to give owners real-time health and behavior insights.

The company says the Series 3+ extends wearable tracking beyond steps and sleep to identify specific behaviors — scratching, licking, barking, eating and drinking — and to surface meaningful, timely changes to a dog’s routine. As part of a growing trend in smart pet technology, these wearables not only improve monitoring but also support a more preventive, data-driven approach to pet care.

Fi described the collar as delivering real-time behavioral and health insights with the ability to capture subtle changes in a dog’s behavior with 80% accuracy. By using AI-powered smart collars, pet owners can continuously monitor their dogs’ health, allowing them and veterinarians to detect possible issues earlier than traditional veterinary exams might enable.

“Our technology is pushing the limits of what your dog’s collar can do,” said Jonathan Bensamoun, Founder and CEO of Fi. The statement accompanied the product launch and frames the device as a step toward continuous, sensor-driven observation of everyday behaviors that owners might otherwise miss.

Fi positions itself as a technology company and the manufacturer of the Fi Series 3+ collar. The device’s feature list emphasizes AI detection of specific actions and ongoing activity and sleep metrics; in promotional material the Series 3+ is described as translating those observations into actionable insights for dog parents. Current trends show that pet owners increasingly seek tools like wearable health trackers that offer a detailed view of their pets’ well-being.

Veterinary voice was part of the announcement. “Fi Series 3+ gives owners the ability to spot subtle changes in their dog’s behavior — whether it’s a drop in activity, changes in drinking, or increased scratching,” said Dr. Jeff Werber, D.V.M., underscoring the product’s intended role as an early-warning tool for health and welfare signals. With continuous tracking of metrics like activity, sleep, scratching, and even heart rate, the collar utilizes machine-learning algorithms to enhance health monitoring capabilities beyond what periodic check-ups can offer. What steps can pet owners take to monitor their dog’s health effectively?

Coverage of the launch noted the same behavior categories highlighted in Fi’s announcement; TechTimes carried a detailed write-up of the product’s AI behavior detection and real-time monitoring features. The wider trend toward connected pet wearables has emphasized continuous monitoring and data-driven signals for owners and clinicians, a backdrop that Fi referenced in its launch messaging.

Fi’s release stressed the Series 3+ ability to pick out short-duration behaviors — like a spike in scratching or a change in drinking patterns — and to flag them for owners through the companion app. The incorporation of automated and AI-driven features in pet care tools is becoming increasingly valuable for attentive pet owners. How do AI-powered devices improve pet health monitoring compared to traditional methods?

The company presented the 80% accuracy figure as a measure of how reliably the AI can detect those behaviors from collar sensor data, ensuring that owners can trust the insights being provided. The announcement in New York on June 02, 2025 builds on Fi’s existing wearable platform and aims to move the product line toward behavior-level interpretation rather than solely location and activity tracking.

Fi characterized the Series 3+ as an evolution in what a collar can report back to owners and veterinarians in near real time. Industry observers and pet owners will test those claims as the Series 3+ reaches hands and paws. Fi offered the device and its capabilities through its product materials and launch statement; independent field testing will determine how the behavior-detection models perform across the variety of dogs and daily environments that owners and clinicians encounter.

Source: Fi’s announcement and subsequent coverage in TechTimes provide the basis for these details about the Series 3+ launch.

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Original reporting: view the original article.