In Houston on May 30, 2025, Lone Wolf Ranch Pets™ launched Power Foods Complete™, a premium air-dried dog food the company says supports muscle strength, digestion and longevity.

The product is described as air-dried and made with ranch-raised beef, organ meats and superfoods, positioned for dog owners seeking nutrient-dense meals. According to veterinary guidelines, dogs need a complete and balanced diet that provides appropriate amounts of protein, fats, and carbohydrates to maintain their health, a need that Power Foods Complete™ seeks to address.

The launch comes from Lone Wolf Ranch Pets™, the pet food company founded by Chuck Norris. Power Foods Complete™ is presented by the manufacturer as an air-dried formula intended to concentrate nutrients while using whole-animal ingredients, a method which helps preserve more natural nutrients and enzymes compared to traditional kibble.

Lone Wolf Ranch Pets™ framed the product around ingredients drawn from ranch-raised beef and organ meats, supplemented with superfoods intended to support canine energy and strength. The company announced the product in a release on PR Newswire.

The launch positions Power Foods Complete™ as part of Lone Wolf Ranch Pets™’s product line; the organization is listed in the company materials as the manufacturer of the new formula. The announcement emphasized the food’s air-dried format and the inclusion of ranch-raised beef, organ meats and superfoods as core elements of the recipe, designed for the increasing number of dog owners—reportedly around 41% to 43%—who prioritize premium dog food options.

Company materials highlight those ingredient choices as aimed at fueling dogs’ energy and supporting muscle and digestive health. The description in the announcement specifically says the formula is designed to “fuel your dog’s energy, strength, and longevity,” and lists ranch-raised beef, organ meats and superfoods among its components.

Marketing for the product ties the ingredient sourcing back to the Lone Wolf Ranch brand identity. The Houston-based company framed the launch around the ranch-to-bowl concept, citing ranch-raised beef and whole-animal ingredients as central to the recipe, aligning with a growing trend among pet owners focused on wellness and nutrition.

Power Foods Complete™ was unveiled on May 30, 2025; the company placed that date at the center of its release. Details in the announcement describe the food as air-dried and nutrient-dense without specifying distribution or retail partners in the materials provided by the manufacturer.

For dog owners and observers interested in the formulation, the announcement names the core components and the intended benefits in straightforward terms: an air-dried product using ranch-raised beef, organ meats and superfoods intended to support energy, strength and digestive health. Company materials state that air-drying helps preserve nutrients compared with conventional high-heat processing, but independent, comparative data versus all other preservation methods (such as extrusion, baking, freeze-drying, or canning) are not detailed in the launch materials and would require broader nutritional research.

As a product launch from a company founded by a public figure, the release foregrounds the Lone Wolf Ranch Pets™ brand and its positioning in the premium pet food market. The company presented Power Foods Complete™ as a new entry in its lineup on the date of the launch, reflecting a significant development in the evolving landscape of pet nutrition.

Source

Original reporting: view the original article.