Franklin, a Bernese Mountain Dog puppy, has learned to wait for his “cheese tax” before getting up from a nap, a moment captured in a TikTok video shared by Franklin’s mom.

The short clip shows the giant fluffball slowly waking from a deep slumber when the sound of a deli cheese package is opened; the noise prompts him to come running only after the owner rewards him. Common training techniques to teach dogs to respond to specific cues or sounds include positive reinforcement, where dogs are rewarded with treats or praise immediately after responding correctly. The moment was published by PawNation on Dec 10, 2025 and has been highlighted in other outlets including AOL.

In the video, the puppy remains curled in place until the familiar rustle of the cheese wrapper cuts through the quiet. That cue — the crinkle of the package — is the trigger the clip emphasizes: the sound prompts dogs to come running, and Franklin is no exception. This behavior exemplifies classical conditioning, a method that pairs a neutral sound with a reward so the dog learns to associate the two.

People watching the clip have likened the exchange to a playful transaction: the dog waits for his share, and the owner pays what has been jokingly called the “cheese tax.” Matt Hobbs, creator of Puppy Songs, summed up the routine with a familiar line: “You gotta pay the cheese tax every time you’re cooking,” he said. Another comment from Hobbs captured the scene simply: “When the cheese comes out, this puppy comes looking!” These remarks highlight the effective use of positive reinforcement, which not only produces reliable obedience but also fosters faster learning and better retention of commands in dogs.

The footage centers on a single dog and a single person: one puppy and one owner in a pet-friendly household. The video’s simplicity — a sleepy dog, a familiar sound, a small reward — shows how reliably animals can associate cues with outcomes, a theme explored in short-form pet videos and companion pieces such as those on pet-interest sites. Surveys suggest that around 70–75% of dog owners use treats as part of their training regimen, further demonstrating the popularity of this reward-based approach.

Viewers see the exchange play out in real time: a slow, reluctant rise from sleep, a brief investigation of the kitchen area, then the reward. The clip keeps the focus on behavior rather than training technique, presenting the moment as a routine between an owner and her dog rather than a formal lesson.

Online attention to the clip has landed it alongside similar pet moments covered in lifestyle features; one such example ran on AOL, where the chewable temptation of human food and the antics it inspires are regular subjects. For readers curious about learned responses in pets, background articles on associative cues and reward-based reinforcement provide context for why a sound like a cheese wrapper can produce such a consistent reaction.

The item originated with a post from Franklin’s mom on TikTok and was later republished by PawNation on Dec 10, 2025. The short, declarative footage and Hobbs’s remarks together frame the exchange as a small, everyday ritual: a puppy waits, the owner acknowledges the request with a treat, and the routine repeats.

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Original reporting: view the original article.