Antinol Plus is the featured joint-health supplement in Mediaplanet’s Pet Wellness campaign, which launched Dec. 10, 2025, in USA TODAY and online to help pet owners keep dogs active and comfortable during winter.

The campaign underscores that colder temperatures can make joint discomfort more noticeable, as common issues like joint problems from hip and elbow dysplasia can be exacerbated during winter. It offers practical information and tools for year-round pet wellness, including lifestyle strategies aimed at maintaining mobility. It spotlights five dogs and includes a testimonial about a senior dog whose mobility and activity level improved after using Antinol Plus.

The announcement, distributed via PR Newswire, positions the supplement on the basis of a proprietary marine-oil formula. The release notes the product combines green-lipped mussel oil and krill oil, delivering more than 90 beneficial fatty acids and antioxidants intended to support a healthy inflammatory response and joint mobility. Given that some veterinary sources estimate a substantial proportion of adult dogs may be affected by osteoarthritis or other joint disorders, joint support may be particularly important during colder months.

Dr. Lisa Lippman, a veterinarian and Antinol Plus ambassador, appears in the campaign endorsing the supplement. “Antinol Plus is a natural and effective way to relieve joint pain and support overall joint health. I recommend it for dogs of all ages, whether they are young and active and need proactive joint support, or for older dogs experiencing stiffness and mobility issues,” she says. Pet owners concerned about their dog’s joint health can assess symptoms such as limping or reduced interest in activity to determine if their pet may require assistance.

A pet owner quoted in the materials described a striking change. “This has turned our dog’s life around. He always had joint problems, and now at almost 10 years old, he runs around like a puppy again,” Sophie S. said, a statement the campaign uses to illustrate the supplement’s reported real-world effects, particularly significant as senior dogs frequently experience these challenges.

The release also names Pet HealthWorks as the exclusive distributor of Antinol Plus in North America and links the brand’s availability to the wider campaign. The initiative aims to pair product information with actionable guidance for owners confronted by winter-related stiffness and limited mobility in their animals. As dogs can display behavioral changes, such as irritability or reluctance to engage in play, it’s essential for owners to recognize these signals.

Materials accompanying the launch focus on straightforward measures alongside supplementation: keeping dogs moving with light, consistent exercise and attending to indoor traction and weight management so pets can remain active despite cold weather. The campaign presents Antinol Plus as part of a broader strategy to maintain comfort and mobility across life stages, from young, active dogs to older animals with reduced mobility.

Campaign copy and spokespeople emphasize the product’s natural, marine-based formulation and reference existing research on marine-based ingredients, though it does not cite specific studies in the available materials. The public outreach in New York is framed as a seasonal push to make owners aware of both environmental triggers—like colder temperatures—and options they can discuss with their veterinarians.

For pet owners and veterinarians, the campaign assembles product detail, clinical messaging and owner experiences into a single package intended to support informed choices about joint-care strategies. Mediaplanet leads the campaign content while Pet HealthWorks handles distribution of Antinol Plus in North America, according to the release.

Where the campaign went live and its assets can be viewed through the initial press distribution and the companies’ web channels.

Source

Original reporting: view the original article.