A Different Breed, a nine-episode documentary series about competitors in the , is now streaming on Peacock. With an estimated 44–45% of U.S. households owning dogs, the series taps into a significant audience that appreciates canine sports.

The series offers behind-the-scenes access to canine sports that range from high-flying disc routines to head-to-head weave pole racing, dog agility courses, and diving dog competitions, and it arrives as NBCUniversal packages related event broadcasts into its holiday schedule. Participating in canine sports can foster a stronger bond between dogs and their handlers and may help increase physical activity for both. What are the benefits of participating in canine sports for dog owners and their dogs?

Producers place the 2025 National Finals at Purina Farms outside St. Louis at the center of the season’s culmination, giving viewers a close look at the competition’s national stage and the teams who travel there to compete. Dog owners interested in engaging with competitive canine sports can start by attending local events and joining a kennel or dog club to access training resources.

Gary Quinn, Vice President of Programming & General Manager at NBC Sports, framed the acquisition as a programming add-on for Peacock subscribers. “It’s a thrill to add A Different Breed to our growing collection of compelling dog sports and entertainment options for Peacock streamers,” he said.

The series traces both the athletic feats and the human stories around the sport, highlighting what Purina describes as transformative partnerships between handlers and their dogs. Dr. RuthAnn Lobos, Senior Veterinarian at Purina, described the event’s scope: “The Incredible Dog Challenge showcases the very best of what dogs and humans can achieve together.” These partnerships are not only entertaining but also beneficial in reducing sedentary lifestyles and encouraging healthier habits.

Viewers looking for footage of the competition can find coverage related to the 2025 National Finals online; organizers posted a video of the event on YouTube that shows competitors at the national stage and the kinds of performances featured in the documentary.

Peacock’s streaming of A Different Breed coincides with two pieces of NBC’s dog-event programming later in the year. The National Dog Show is scheduled to air on Thanksgiving Day 2025 at 12 p.m. in all U.S. time zones, while the final leg of the 2025 Incredible Dog Challenge is slated for Sunday, November 30, at 3 p.m. Eastern. Those broadcasts place the documentary alongside live and packaged canine-sports content on the network.

The documentary’s nine-episode structure allows extended attention to different competitive formats within the Incredible Dog Challenge and to the competitors’ backstories. Episodes emphasize perseverance and partnership while tracking teams as they prepare for regional events and the national finals at Purina Farms in St. Louis. With a substantial percentage of pet owners expressing interest in dog shows, this series captures their attention by focusing on the diverse range of athletic formats in the competition.

Producers and Purina highlight the event’s variety of contests as part of the show’s appeal: viewers will see disc routines, weave pole racing, agility courses, and diving dog competitions unfold with commentary and backstage access that foregrounds training, conditioning, and the bond between dog and handler.

Purina positions the series as a showcase for the sport’s diversity—both in the athletic formats and in the profiles of competitors—and as a way to bring the Incredible Dog Challenge to a broader streaming audience. NBCUniversal’s Peacock will host the full series for subscribers alongside the network’s seasonal dog programming.

The arrival of A Different Breed on Peacock brings the nine-episode series into the same viewing window as national broadcasts tied to the challenge and adds longer-form documentary storytelling to the roster of canine sports content available to audiences this autumn.

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